Sneakersnstuff approached me to develop an interactive installation for the launch of the Nike Luminous shoe. During the conceptualization phase, I began mocking up visuals in Blender, featuring a character emitting light. This sparked the idea to create a game centered around the Scandinavian winter theme. Nike embraced the concept enthusiastically, prompting me to assemble a team. Together, we expanded on the idea, resulting in the creation of the Luminous game. Subsequently, the installation evolved into an in-store experience.